Summary
This report provides a comprehensive analysis of the e-commerce ecosystem in Türkiye for the year 2023. It outlines the significant growth of the e-commerce sector, which recorded a transaction volume of 1,855 billion Turkish Lira, with projections to reach 3,395 billion Turkish Lira in 2024. The document details how consumer shopping habits have shifted, particularly due to the pandemic, leading to an increase in e-commerce's share of overall trade volume from 18.3% in 2022 to 20.3% in 2023. The report also highlights the rapid digital transformation within the industry, with e-commerce sales surging by 132% in 2023. Additionally, it discusses the impact of emerging technologies, such as artificial intelligence, on enhancing customer interaction and efficiency in e-commerce. The report emphasizes the importance of sustainability in the sector, particularly in light of new regulations from the European Union, and the need for Türkiye to adapt to these changes to maintain competitiveness in the global market.
