Izea

Overview

IZEA Worldwide, Inc. is a company based in the United States, established in 2006, that operates within the Business Services sector, specifically focusing on advertising and marketing. With an employee size ranging from 51 to 200, the company has generated approximately $30 million in revenue. Izea specializes in influencer marketing and provides insights and support to businesses looking to promote products and services through digital platforms. Their published research, such as the "Trust in Influencer Marketing" report, surveys consumer sentiments regarding influencer marketing, particularly in Australia, highlighting the impact of social media on purchasing decisions. The report emphasizes the importance of understanding demographic variations in attitudes toward influencers and the evolving dynamics of social media engagement. Izea aims to educate decision-makers about trends in the Creator Economy and assist businesses in effectively connecting with consumers through influencers, thereby enhancing their marketing strategies.

Industry