2025 India Two-Wheeler APEAL Study Findings

The document is a report detailing the findings of the J.D. Power 2025 India Two-Wheeler APEAL Study. It outlines the improvements in owner satisfaction within the two-wheeler industry in India, noting that 46% of owners reported satisfaction exceeding their initial expectations, a significant increase from 32% in the previous year. The report emphasizes the critical role of fuel economy in owner satisfaction, particularly in light of rising fuel costs and environmental concerns. It lists the highest-ranking models in various segments, including the Honda Activa and TVS Radeon, based on a comprehensive evaluation of 55 attributes related to vehicle systems. The study was conducted with responses from 6,503 new two-wheeler owners across major cities in India, providing insights into consumer preferences and the competitive landscape of the industry. The report underscores the importance of innovation in vehicle design and technology to meet evolving consumer expectations.