2025 U.S. Dealer Financing Satisfaction Study Results

This document is a report detailing the findings of the J.D. Power 2025 U.S. Dealer Financing Satisfaction Study. The study indicates that national banks have significantly outperformed regional banks in dealer satisfaction for three consecutive years, with national banks scoring 780 compared to 713 for regional banks. The report outlines the performance of various financial institutions across five segments: captive premium—prime, captive mass market—prime, non-captive national—prime, non-captive regional—prime, and non-captive sub-prime. Rankings are provided for each segment, highlighting the top performers, such as Maserati Capital USA and TD Auto Finance. The study is based on evaluations from 24,085 auto dealer financial professionals and was conducted between April and May 2025. The findings suggest that regional banks need to improve their value propositions to remain competitive in the market.