2025 U.S. Independent Agent Satisfaction Study Findings

This report presents the findings of the J.D. Power 2025 U.S. Independent Agent Satisfaction Study, which evaluates the satisfaction levels of independent insurance agents with their carriers. The study reveals that a significant number of agents feel undervalued and underserved by their carriers, with only 56% of personal lines agents and 57% of commercial lines agents indicating that their basic needs are being met. Furthermore, the report highlights that agents who perceive a lack of value from insurers are likely to write fewer policies. The study, conducted in collaboration with the Independent Insurance Agents & Brokers of America, assesses various dimensions of satisfaction, including business support and ease of doing business. Key findings indicate that agents are seeking carriers that facilitate smoother operations, as evidenced by a notable satisfaction gap based on the perceived ease of working with insurers. The report also ranks insurers based on agent satisfaction scores in both personal and commercial lines.