2025 U.S. Insurance Shopping Study Findings

The document is a report detailing the findings of the J.D. Power 2025 U.S. Insurance Shopping Study, which examines trends in auto insurance shopping behavior among consumers. The study reveals that the rate of increase in auto insurance premiums slowed to less than 2% by year-end 2024, down from 13% at the beginning of the year. Despite this, the percentage of customers actively shopping for insurance rose to 57%, the highest recorded in the study's history. Key findings include a significant interest in bundling policies and a growing preference for embedded insurance options offered by dealers and manufacturers. The report also notes a slight resurgence in usage-based insurance programs. Erie Insurance ranked highest in customer satisfaction for the second consecutive year, followed by ACG (AAA) and State Farm. The study is based on responses from over 12,000 insurance customers who sought quotes from competitive insurers in the past six months.