J.D. Power.
U.S. Automotive Sales Forecast for April 2026
Pages
4
Time to read
7 mins
Publication
Language
English
Pages
4
Time to read
7 mins
Publication
Language
English
This report presents the U.S. automotive sales forecast for April 2026, indicating total new vehicle sales are projected to reach 1,365,200 units, reflecting a 7.3% decrease compared to April 2025. The seasonally adjusted annualized rate (SAAR) for total new vehicle sales is expected to be 16 million units. Retail new vehicle sales are forecasted at 1,129,100 units, also down 7.3% year-over-year. The report details that average retail transaction prices are trending towards $45,990, with average monthly finance payments reaching $812. The share of vehicles with negative equity is projected to rise to 31.3%. Additionally, the report notes a 23.2% lease mix among new vehicle buyers, indicating a shift in consumer behavior. The global sales outlook is also discussed, highlighting a decrease in global light-vehicle sales and the impact of various economic factors on the automotive market. The report concludes with insights into financing metrics and consumer spending trends.