U.S. Automotive Sales Forecast for December 2025

This report presents the U.S. automotive sales forecast for December 2025, detailing both total and retail new-vehicle sales projections. Total new-vehicle sales are expected to reach 1,454,000 units, reflecting a 7.5% decrease year over year. The report outlines that the seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is anticipated to be 15.9 million units, which is a decline from the previous year. Retail sales for December are projected at 1,222,800 units, indicating a 7.4% decrease from December 2024. The report further analyzes sales trends for the fourth quarter and the full year, noting a total of 16,275,300 new vehicles sold in 2025, an increase of 2.3% when adjusted for selling days. Additionally, the report discusses the impact of tariffs and electric vehicle legislation on sales dynamics, highlighting the volatility experienced throughout the year. It also addresses consumer spending patterns, average transaction prices, and the challenges faced by the automotive industry moving forward.