U.S. Automotive Sales Forecast for March 2026

This report presents the U.S. automotive sales forecast for March 2026, detailing projected total new-vehicle sales, retail sales, and seasonally adjusted annualized rates (SAAR). Total new-vehicle sales are projected to reach 1,372,877 units, reflecting an 11.4% decrease year-over-year. Retail sales are expected to be 1,120,601 units, a decrease of 13.3% from March 2025. The report outlines factors influencing these trends, including the impact of selling days, vehicle availability, and consumer demand. It also discusses average transaction prices, financing trends, and the effects of economic conditions on consumer spending. Additionally, the report highlights the challenges of interpreting year-over-year comparisons due to previous market anomalies. The analysis includes insights on electric vehicle (EV) sales and the overall market dynamics, providing a comprehensive view of the automotive landscape for March 2026.