NorthStar Customer Intelligence Platform Overview

This document is a technical report detailing the NorthStar Customer Intelligence Platform developed by Jarvis Business Solutions. The platform aims to unify fragmented customer data from various sources, including CRM systems, transactions, and digital channels, into a single governed intelligence layer. It addresses challenges such as undetected churn, missed cross-sell opportunities, and ineffective campaign targeting. The report outlines industry use cases, including retail banking, insurance, payments, and e-commerce, demonstrating how NorthStar enables proactive retention strategies and personalized product offerings. The platform features six intelligence models and seven dashboards, all designed to operate within a Snowflake environment, ensuring data security and compliance with regulations. The delivery model consists of three structured phases, each producing operational outcomes, with the first insights available within weeks. The report emphasizes the commercial outcomes achieved through the platform, such as significant reductions in churn and improvements in campaign ROI.