Role and Influence of the Technology Decision-Maker 2024

This report presents the findings of the 2024 Role & Influence of the Technology Decision-Maker Survey, which examines the evolving responsibilities of IT decision-makers in the context of increasing technology reliance in corporations. The survey's goal is to provide a comprehensive understanding of the purchasing dynamics, including the stakeholders involved, the volume of content consumed, and the primary information sources utilized during the tech acquisition process. Key statistics include a representation of global perspectives among respondents, with notable divisions among regions and job titles. A significant finding is that 65% of IT decision-makers observe growing complexity in technology purchasing, attributed to the increasing number of involved parties. Furthermore, 87% anticipate their tech budgets will stabilize or increase in the coming year. The report also highlights the rising influence of AI and automation in shaping decision-making processes and the importance of vendor relationships throughout the purchasing cycle.