Flybuys Case Study on Bot Defense Implementation

This case study details the implementation of Kasada's bot defense solution by Flybuys, Australia's leading loyalty program. Established in 1994, Flybuys serves 8.7 million active members and collects points across various participating brands. The company faced challenges in distinguishing between human and synthetic bot traffic, particularly concerning account takeover risks. With significant losses reported in the U.S. due to such attacks, Flybuys prioritized securing its login pages. The partnership with Kasada began in 2018, leading to immediate improvements in traffic visibility and bot traffic neutralization. The case study outlines how Kasada's technology not only defends against credential abuse and DDoS attacks but also enhances user experience by providing insights into real customer traffic. The implementation resulted in greater traffic visibility, improved site performance, and a secure environment for its members without the friction typically associated with other solutions. Overall, Flybuys successfully optimized its customer experience while mitigating online threats.