Keysight Advanced Design System Case Study

This case study details how SiGe Semiconductor utilized Keysight Technologies' Advanced Design System (ADS) to expedite the development and market introduction of a silicon germanium Bluetooth power amplifier. SiGe Semiconductor, which specializes in radio frequency and mixed-signal integrated circuits, faced challenges in achieving early market entry for their product amid revisions to the Bluetooth standard. The ADS provided essential simulation capabilities that allowed for high-frequency and large-signal operation, enabling SiGe to accurately simulate their integrated circuit within a PCB environment. The case study outlines how the use of ADS led to improved design productivity, quicker feasibility studies, and the ability to offer virtual samples to customers. As a result, SiGe Semiconductor achieved significant market success, including over 30 design wins and a 40% market share in the Bluetooth Class 1 power amplifier segment. The case study emphasizes the competitive advantages gained through the effective use of ADS in the product development process.