Mantissa College Recruitment Strategy Case Study

This case study examines Mantissa College's recruitment strategy in collaboration with Keystone. The primary objective is to analyze the effectiveness of a targeted global marketing approach utilizing Keystone's Lead Generation, Geo-Targeting, and Lead Filtering solutions. By customizing their online promotions to align with Keystone's services, Mantissa successfully targeted specific geographic regions and filtered out leads that did not match their criteria. The college implemented a variety of creative communication methods, including email, video, and telephone outreach, resulting in the recruitment of 46 new students in 2019. The content was regularly tested and updated to engage potential students effectively. The case study highlights Mantissa's achievement of a lead-to-enrollment conversion rate that improved from 2.4% in 2018 to 2.73% in 2019, indicating a successful partnership with Keystone and effective lead nurturing strategies that focused on student engagement.