Stanford Summer Session Case Study with Keystone Education Group

This case study outlines the collaboration between Stanford Summer Session and Keystone Education Group, focusing on the promotion of short-course summer sessions. The partnership began in 2022, aimed at diversifying the student body and enhancing international brand awareness. Keystone's services included social media campaigns, particularly on TikTok, which allowed Stanford to reach prospective students without needing a TikTok account. The campaigns targeted students based on their subject interests and were conducted in 18 different languages. The results included a significant increase in student leads, with a 2024 TikTok campaign generating 125 leads, 125,000 impressions, and 4,300 clicks to the Stanford website. The case study highlights the effectiveness of Keystone's email marketing, achieving an 82.8% open rate, and emphasizes the importance of the dedicated Customer Success Manager in optimizing strategies. Overall, the collaboration has proven beneficial in attracting a diverse international student population to Stanford's summer programs.