Digital Experience Platforms in Finance

This guide discusses how leaders in the finance sector are utilizing digital experience platforms (DXPs) to enhance customer experience. It outlines the increasing importance of digital banking, particularly in the wake of the pandemic, which has accelerated the shift from traditional banking methods to more digital solutions. The document emphasizes the necessity for financial institutions to provide seamless and intuitive online services, such as online banking and financial management tools, to meet customer expectations. It details the concept of digital experience maturity and its impact on customer engagement, retention, and acquisition. The guide also presents the capabilities of the Kentico DXP solution, highlighting features such as content personalization, marketing automation, and analytics. Additionally, it addresses the security and compliance aspects that financial institutions must consider when implementing a DXP. Overall, the document serves as a resource for understanding the role of DXPs in transforming customer interactions within the finance industry.