Four Key Steps to Converting Healthcare Consumers

This guide outlines four essential stages for healthcare organizations to enhance their Find Care experience, aimed at effectively engaging and converting digitally empowered consumers. The document begins by defining the Find Care experience as a comprehensive online platform that allows consumers to search for various care options, select providers, and book appointments seamlessly. The first stage focuses on consumer engagement, emphasizing the importance of meeting consumers where they are through organic search, owned digital properties, and communication channels. The second stage highlights the need for a simple yet powerful search experience, incorporating clinical keyword search and natural language processing to improve user experience. The third stage discusses the significance of providing detailed provider and service profiles to help consumers make informed decisions. Finally, the guide stresses the importance of self-service capabilities, enabling consumers to book appointments online, thereby enhancing convenience and meeting consumer expectations in the digital age.