IT Event Presentation Strategy for New Client

This document is a case study detailing the strategies employed by an IT manufacturer to secure a new client worth $500,000 through an event presentation. The case study outlines the importance of effective representation at business events, highlighting the need for personalized invitations to attract potential partners and investors. It describes the problem statements that the client faced, including the necessity to create awareness and anticipation for their new product in the IT sector. The solutions provided include geo-targeted segmentation of businesses, personalized email campaigns, and multichannel awareness strategies. The document also presents the results achieved, such as a significant number of local businesses attending the exhibition and a notable increase in social media followers. The case study emphasizes the effectiveness of targeted marketing efforts in achieving business objectives during industry events.