Lakeside Software, founded in 1997 and based in the United States, operates within the software industry, specifically focusing on engineering software and computer technology. The company has a workforce of between 51 and 200 employees and reported revenue of approximately $42 million. Lakeside Software emphasizes the transition from traditional reactive IT support to a more proactive IT practice, as outlined in their white paper titled "The Journey to Proactive IT." This document discusses the challenges of conventional IT support, which is often characterized as chaotic and inefficient. It advocates for a shift towards proactive IT management, highlighting the benefits of improved device reliability, minimized disruptions, and enhanced digital employee experience (DEX). The white paper details strategies for organizations to develop a mature proactive IT practice, which includes leveraging automation to address system issues and optimize IT infrastructure. Lakeside Software's approach aims to enable IT teams to anticipate and resolve problems before they escalate, thereby enhancing overall productivity and operational efficiency.