Exploring the Recent Energy Transition Slowdown

This whitepaper series examines the recent slowdown in the energy transition over the past 18 months and outlines strategies for regaining momentum in the market. It details three key technologies that have experienced significant slowdowns: heat pumps, electric vehicles (EVs), and residential solar and battery systems. The document analyzes the impact of external factors such as rising costs of living and interest rates, which have constrained consumer spending and affected market dynamics. Additionally, it discusses the decline in government subsidies and the insufficient maturity of the nascent market as contributing factors to the slowdown. Despite these challenges, the paper presents a perspective of optimism, suggesting that strong growth can follow the downturn, drawing parallels to historical recoveries in technology adoption. The series emphasizes the importance of effective business strategies and government policies in facilitating a return to mainstream consumer markets.