Fashion PR New Year's Resolutions Checklist

This document is a checklist designed for fashion public relations professionals, outlining seven New Year's resolutions to enhance their PR activities. The checklist emphasizes the importance of giving up traditional methods, such as using Excel sheets, and instead adopting digital platforms to streamline processes. It details steps for cleaning and organizing a contacts database, including merging duplicates and segmenting contacts by various criteria. Additionally, it suggests building stronger relationships with influencers through clear contracting and payment processes, as well as establishing publishing guidelines. The checklist encourages PR professionals to seize editorial opportunities and expand their reach globally by developing a samples request process and utilizing a shared digital calendar. It also advises on improving event management by switching to digital RSVP systems and automating reporting activities to save time and enhance efficiency. Overall, the checklist serves as a practical guide for fashion PR professionals to optimize their strategies in the new year.