The State of Menswear 2019 Data Analysis Report

This report, titled The State of Menswear 2019: A Data Analysis of Men’s Fashion Weeks, is released by Launchmetrics and focuses on benchmarking the four main Fashion Weeks for the Spring/Summer 2019 season. It provides an intensive online and social analysis of over 150 menswear brands, alongside the top 30 womenswear brands, to assess the current climate of the menswear industry. The report highlights the significant differences in Media Impact Value (MIV) among the Fashion Weeks, with Paris and Italy leading in MIV compared to New York and London. It examines the role of media, influencers, and social media in amplifying the buzz around these events. Additionally, the report discusses the effectiveness of co-ed shows and presents case studies of brands like Louis Vuitton, Dior, and Valentino. The findings aim to offer brands a strategic roadmap to navigate the evolving digital landscape of menswear.