Supply Chain PR Insights from Cision Report 2026

This technical report presents findings from the 2026 Cision State of the Media Report, which surveyed 1,899 journalists across 19 markets. The report outlines the current challenges journalists face, including resource constraints and skepticism towards AI-generated content. It details how journalists increasingly rely on PR content for story ideas, with 66% indicating it as their top source. However, the report highlights a significant relevance gap, with 72% of journalists stating that fewer than 25% of pitches are relevant. The report emphasizes the importance of providing high-quality, relevant content and suggests that supply chain companies can leverage proprietary data to gain a competitive edge in earned media programs. Key findings include the need for personalized pitches and the significance of understanding journalists' preferences for communication. The report also discusses the evolving role of AI in journalism and how it can be utilized effectively without compromising content quality.