Summary
This report presents findings on Canadian residents' travel plans for the summer of 2024, based on an online survey conducted by Leger. The survey included 1,610 respondents aged 18 years or older, with results weighted to ensure a representative sample. Key findings indicate that nearly half of Canadians are likely to travel this summer, with a significant preference for domestic travel. The report outlines how inflation continues to impact travel behaviors, leading many to make compromises such as reducing shopping expenses and choosing less expensive accommodations. The report also details the types of trips Canadians are planning, with visiting friends and family being the most popular reason for travel. Additionally, it highlights the preferred destinations, both within Canada and internationally, with a notable interest in European locations if financial constraints were not a factor. The report aims to provide insights into the evolving travel landscape amidst economic challenges.
