Canadian Travel Intentions and Emerging Trends Report

This report presents findings on Canadian travel intentions and emerging trends for the summer of 2026, based on an online survey conducted with Canadian residents aged 18 years and older. The survey, conducted in both summer and spring of 2026 and previous years, involved a sample size of over 1,500 respondents. Key findings indicate that summer travel intent remains strong, with 56% of Canadians planning leisure trips, consistent with previous years. However, cost-related pressures, particularly rising gas prices, are significantly influencing travel plans. Younger travelers aged 18-34 show increased interest in various destinations compared to older demographics. The report outlines that affordability is a major concern, with nearly half of respondents citing cost and inflation as key factors affecting their travel decisions. Recommendations include focusing on the overall travel experience and promoting domestic travel options to cater to the evolving preferences of Canadian travelers.