Business Case for App Accessibility at Vitality

This case study outlines Vitality's commitment to app accessibility, emphasizing the importance of inclusivity for all users, regardless of disability. Vitality, a global health and wellness company, has integrated the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA success criteria into its product development process. Recognizing the urgency brought by the upcoming European Accessibility Act (EAA), Vitality partnered with Level Access to enhance its accessibility practices. This collaboration has embedded accessibility into every stage of product development, ensuring compliance with EAA requirements. The proactive approach taken by Vitality aims to avoid the challenges associated with retrofitting accessibility fixes. The case study details how Vitality has leveraged expert partnerships, conducted thorough audits, and implemented actionable improvements to enhance user experience. Vitality's strategy not only addresses legal compliance but also fosters a culture of inclusivity, positioning accessibility as a competitive advantage and a core aspect of its mission to support all individuals in their health journeys.