Continuous Accessibility Approach for Businesses

This guide discusses the necessity of a continuous approach to digital accessibility and compliance for businesses. It outlines that digital accessibility is not only a legal requirement under the Americans with Disabilities Act (ADA) but also a strategic advantage for organizations. The text emphasizes that treating accessibility as a one-time project can lead to legal and business risks, while a sustainable accessibility program can ensure long-term compliance and growth opportunities. The guide details the importance of maintaining compliance in a legal landscape that has seen a significant increase in accessibility lawsuits. It also highlights the financial implications of a reactive versus proactive approach to accessibility, noting that organizations can incur substantial costs if they wait until they are sued to address accessibility issues. Furthermore, it presents the potential sales benefits of having proof of accessibility, such as a Voluntary Product Accessibility Template (VPAT®), which is increasingly required by both public and private sector organizations.