Templafy LinkedIn Marketing Strategy Case Study

This case study outlines Templafy's marketing strategy on LinkedIn aimed at supporting its international growth ambitions. The document details the company's objective to restore marketing as a significant contributor to revenue by revamping its full-funnel marketing approach. Templafy focused on aligning its sales and marketing teams, which involved narrowing its target audience to key accounts and Ideal Customer Profiles (ICPs) in priority markets, including the UK, US, Nordics, and Germany. The strategy included tailored marketing messages and revamped ad creatives, leading to an 81% year-on-year growth in pipeline generation. Additionally, the case study presents metrics demonstrating increased brand awareness, such as a 30% rise in branded search and a 14% increase in direct traffic. Templafy plans to further localize its marketing efforts and enhance partnerships to deepen audience engagement. The findings illustrate the effectiveness of a focused marketing strategy in driving significant business outcomes.