Culturally Relevant Content Creation at Scale

This case study outlines how Lionbridge provided a solution for a global hyperscale technology company seeking to enhance its graphic design offerings for non-professionals. The document describes the customer's objective to increase market share by creating personalized, culturally relevant creative template designs. Lionbridge's approach involved three phases: research to understand customer needs, a trial phase to develop a proof of concept with culturally relevant deliverables, and full-scale production of hundreds of designs monthly. The creative team, composed of graphic designers and cultural experts, utilized AI-powered tools and community insights to produce designs appealing to diverse demographics. The results included the successful delivery of approximately 500 unique design concepts monthly, meeting budget constraints while achieving high user engagement and conversion rates. The ongoing project aims to expand culturally relevant content creation to additional markets, including Brazil and Japan.