2025 Email Deliverability Benchmark Report

This document is a Benchmark Report analyzing global email deliverability and spam placement rates for the year 2024, providing critical insights into factors affecting email marketing success. It describes the challenges of achieving high inbox placement rates due to various elements such as economic factors, privacy laws, and technological advancements. The report presents an analysis of deliverability metrics, including inbox placement rate, spam placement rate, and missing rate, indicating a decline in overall deliverability from the prior year. It also details major developments in 2024, including new requirements from Gmail and Yahoo that impacted sender practices and necessitated compliance with DMARC and other standards. Furthermore, the report outlines actionable strategies for email marketers to enhance deliverability and performance, such as optimizing sender reputation and adapting to evolving mailbox provider standards. The impact of artificial intelligence on email marketing practices is also discussed, highlighting how it influences deliverability outcomes.