2017 State of Email Workflows Report

The 2017 State of Email Workflows report provides a detailed examination of how marketers plan, build, approve, and send emails. It outlines the processes involved in email content planning, including the use of content calendars and the creation of email briefs. The report highlights that only half of brands maintain a content calendar year-round, and many marketers do not create briefs for their emails, which can impact the effectiveness of their campaigns. It also discusses the software tools used for email content planning, noting a rise in the use of platforms like Trello and Jira. Additionally, the report presents data on the production cycles of emails, indicating that sophisticated email programs tend to have more emails in production and spend more time on data-driven tasks. Overall, the findings aim to help marketers benchmark their processes and identify areas for improvement.