2018 State of Email Analytics Report

The 2018 State of Email Analytics report presents an in-depth analysis of how brands utilize email metrics and the impact of third-party analytics on performance and deliverability. It outlines the various metrics that brands track, including open rates, click data, and return on investment, and discusses the importance of third-party analytics tools in supplementing data provided by email service providers. The report highlights that a significant percentage of brands are planning to start tracking strategic metrics such as subscriber lifetime value and email marketing ROI. Additionally, it details how brands can leverage open and click data for reengagement campaigns and emphasizes the need for improved visibility into email performance metrics. The findings are based on insights gathered from nearly 3,000 marketers who participated in the survey, providing a comprehensive view of current trends and practices in email analytics.