2019 State of Email Report Analysis

The 2019 State of Email Report serves as a comprehensive analysis of significant developments in the email landscape, focusing on email client market share, industry updates, and emerging trends from 2018. It outlines the impact of new email clients and platforms, including updates from major players like Apple and Microsoft, which are crucial for email marketers to consider in their strategies. The report details how changes in email client support can affect email design and functionality, emphasizing the importance of quality assurance and testing processes. Additionally, it discusses the implications of evolving spam laws and data protection regulations, particularly in light of the General Data Protection Regulation (GDPR). The report also highlights the continuing dominance of mobile as the primary reading environment for emails and the necessity for marketers to adapt to changing customer expectations and technological advancements. Overall, the report provides essential insights for email marketers aiming to stay competitive in a rapidly evolving industry.