2019 State of Email Workflows Report

The 2019 State of Email Workflows report provides a detailed examination of the email production processes utilized by marketers. It outlines the various stages involved in creating effective email campaigns, including pre-send preparation, design, coding, testing, and approvals. The report emphasizes the importance of a structured workflow to enhance productivity and campaign quality. It presents findings based on a survey of over 3,000 marketers, detailing how they manage their email campaigns from initial planning through to post-send analysis. The document also discusses the time allocation for different tasks within the email production cycle, highlighting that larger teams tend to spend more time on each step compared to smaller teams. Additionally, it addresses the significance of maintaining a content calendar and using appropriate tools for planning and executing email campaigns effectively. The report serves as a benchmark for marketers to assess their own processes and identify areas for improvement.