2023 State of Email Service Providers Report

The 2023 State of Email Service Providers (ESPs) Report is a comprehensive analysis of the current landscape of ESP usage among email marketers. The report surveys over 750 email marketers worldwide to gather data on the tools they use, their satisfaction levels, and areas for improvement. Key findings indicate that Salesforce Marketing Cloud is the most commonly used ESP, with 27% of respondents utilizing it, followed closely by Mailchimp and HubSpot. The report also highlights that 69% of Salesforce users report being satisfied with their ESP, making it the leader in user satisfaction. Additionally, the report discusses the integration capabilities of ESPs, revealing that only 9% of marketing leaders feel their ESP is highly integrated with other marketing channels. The document outlines the importance of personalization in email marketing, noting that most ESPs provide robust personalization options. Overall, the report aims to empower marketers by providing insights into the tools available for effective email marketing.