2023 State of Email Workflows Report

The 2023 State of Email Workflows Report is a comprehensive analysis of current email marketing workflows, trends, and best practices based on data collected from over 440 email marketers worldwide. The report is divided into six chapters, covering production, audience engagement, automation, return on investment (ROI), future trends, and actionable items for marketers. It highlights the critical role of email marketing, with 87% of marketing leaders stating its importance for success, yet notes that only 24% of email programs are highly integrated with other marketing channels. The report identifies significant challenges in email production, including feedback collection and content creation, which affect efficiency. Additionally, it emphasizes the necessity of measuring email ROI, as 36% of marketers do not currently do so. The findings aim to provide marketers with insights into optimizing their email workflows and improving overall effectiveness.