2024 State of Email Trends Report

The 2024 State of Email Trends Report is a comprehensive analysis of email marketing strategies, tools, and trends that marketers should prioritize in the upcoming year. Conducted in partnership with Oracle, the report is based on a survey of over 480 email marketers worldwide, capturing their insights on effective practices and anticipated developments. Key findings include the growing importance of generative AI for content creation, with 34% of respondents utilizing it for copywriting tasks. Personalization emerges as a critical tactic, with over 80% reporting improved performance through personalized subject lines and dynamic content. The report also highlights the effectiveness of email segmentation, which more than 90% of marketers found beneficial. Additionally, it discusses the varying approaches between B2C and B2B brands, emphasizing the need for B2B marketers to explore innovative tactics. The report serves as a guide for marketers to navigate the evolving landscape of email marketing in 2024.