35 Email Deliverability Terms to Know

This guide presents 35 essential terms related to email deliverability, aimed at enhancing the understanding of email marketers. It begins by defining key concepts such as email delivery and email deliverability, explaining the importance of these metrics in ensuring that emails reach subscribers' inboxes rather than being marked as spam. The document details various aspects of sender reputation, including IP reputation, domain reputation, and the significance of authentication protocols like SPF, DKIM, and DMARC. It also covers technical components such as DNS records, MX records, and the process of IP warming, which is crucial for maintaining deliverability when transitioning to new sending domains or IP addresses. Furthermore, the guide discusses user engagement metrics, including open rates, click-through rates, and unsubscribe rates, which are vital for assessing email performance. It emphasizes the importance of list management and hygiene practices to ensure that email lists consist of engaged subscribers, ultimately contributing to better email deliverability.