Email Accessibility Pre-Send Checklist

This guide presents a pre-send email accessibility checklist aimed at ensuring that email content, design, and code are accessible to all users. It outlines various aspects of accessible content and visual design, emphasizing the importance of using simple language and clear storytelling. The document details the need for descriptive link text and accessible calls to action (CTAs) that meet WCAG color contrast ratios. It also highlights the necessity of using alt text for linked images and ensuring that imagery is appropriately described. Furthermore, the checklist addresses the importance of using live text and proper heading structures to maintain a clear hierarchy. It emphasizes the need for accessible code through semantic HTML and reducing the use of tables. The checklist is developed in accordance with the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), and it encourages users to run their emails through various accessibility checks to identify potential issues.