Guide to Email Accessibility Best Practices

This guide provides comprehensive information on email accessibility, detailing the importance of creating inclusive email campaigns for all users, regardless of their abilities. It outlines the current state of email accessibility, highlighting the gap between brands' intentions and their actual practices. The document emphasizes that while 77% of brands prioritize accessibility, only 8% consistently follow best practices. It discusses various aspects of accessibility, including the role of assistive technologies, and offers practical tips for writing, designing, and coding emails that are accessible to a diverse audience. The guide also addresses the business implications of accessibility, noting that optimizing email campaigns can enhance user engagement and drive business success. Furthermore, it references relevant legislation and guidelines that shape accessibility standards, underscoring the ethical and legal motivations for improving email accessibility. Overall, the guide serves as a resource for marketers looking to enhance their email strategies to reach a wider audience.