State of Email Innovations Report

This report presents an analysis of the current trends and innovations in email marketing, based on a survey conducted with nearly 1,000 marketers. It outlines significant changes in the email landscape, including the increasing use of artificial intelligence (AI) in email marketing strategies and the importance of email personalization. The report details how marketers are adapting to new deliverability rules set by major email providers like Yahoo and Google, emphasizing the need for improved email deliverability practices. Additionally, it discusses the impending loss of third-party cookies and how email can serve as a vital source of zero- and first-party data. The report also highlights the evolving role of email marketing professionals and the rising trend of automation in email campaigns. Marketers are encouraged to rethink their definitions of success in email marketing beyond traditional ROI metrics, focusing instead on building relationships and enhancing brand awareness.