State of Email Service Providers Report

The State of Email Service Providers report serves as a comprehensive analysis of the email service provider (ESP) landscape, focusing on the preferences and practices of marketers. It outlines the importance of selecting the right ESP for email marketing, emphasizing that it is a critical tool and a significant budget consideration for marketers. The report details insights gathered from over 3,000 marketers, examining the top ESPs based on various factors such as team size, structure, location, and industry. It also discusses the number of ESPs used by different organizations, highlighting that larger companies often require multiple ESPs to cater to diverse email needs. The document presents data on the most popular ESPs among various business sizes and structures, providing marketers with valuable information to benchmark their email programs against industry standards. Additionally, the report includes commentary from leading ESPs on what makes their services beneficial for marketers.