LiveRamp

Overview

LiveRamp is a software company based in the United States, specializing in business intelligence solutions with a focus on data activation and privacy-protected data sharing. Founded in 2011, the company has grown to employ between 1,001 and 5,000 individuals and reported significant revenue. LiveRamp's published documents include guides such as "LiveRamp's Guide to Data Activation Primer" and "The Marketer First-Party Data Playbook," which outline strategies for leveraging first-party data in marketing initiatives. Additionally, the company provides case studies, including one featuring ASICS, demonstrating practical applications of its technology. LiveRamp is also recognized in the IDC MarketScape report for its capabilities in data clean room technology, which facilitates secure collaboration among various stakeholders in advertising and marketing while ensuring privacy and compliance with data protection regulations. The company's expertise lies in enabling enterprises to navigate the complexities of data sharing and collaboration, emphasizing the importance of trust and technology in managing sensitive information.

Industry