Logically is a United Kingdom-based company operating in the software industry, specifically within the realm of security software. Founded in 2017, the company has a workforce of 51 to 200 employees and reported revenue of approximately $29.2 million. Logically focuses on addressing the challenges posed by misinformation, disinformation, and malinformation (MDM) through research and analysis. One of its key publications, a report on the threats impacting New Zealand audiences, provides a critical examination of the information environment in that region. The report categorizes MDM narratives into four main areas: Public Safety, Public Health, National Security, and Election Integrity, highlighting the potential for these narratives to incite real-world harm and influence public opinion. The content emphasizes the importance of understanding the dynamics of MDM, particularly how online discourse can lead to offline actions, which poses significant risks to society. This analytical approach reflects Logically's commitment to enhancing awareness and understanding of information integrity issues.