Data Processing and Client Database Management Services

This document is a guide detailing the data processing and client database management services offered by Lorton Data. It outlines the importance of data security, emphasizing the company's commitment to safeguarding client information through established controls and annual audits, including SOC 2 Type 2 compliance. The guide describes how Lorton Data assists various sectors, including franchises, hospitality, nonprofits, educational institutions, publishers, healthcare, and corporations, in managing their customer and prospect databases. It explains the processes involved in data cleansing, updating contact information, identifying duplicates, and analyzing marketing campaigns. Additionally, the document highlights the company's role in creating targeted marketing lists and supporting multi-channel campaigns, ensuring effective communication with clients. The guide also notes Lorton Data's experience in executing response analysis and strategizing for future marketing efforts, showcasing their expertise in data management and processing across different industries.