TAPCO Credit Union Digital Banking Case Study

This case study details TAPCO Credit Union's implementation of a digital banking platform in partnership with Lumin Digital. Founded in 1934, TAPCO has a strong community focus and sought to enhance user engagement through digital account opening. Previously, the credit union faced challenges in converting community engagement into membership due to limited digital capabilities. The study outlines the criteria for selecting a new platform, emphasizing the need for seamless integration, user experience, and fraud prevention tools. Since launching digital account opening, TAPCO has seen significant increases in online memberships and digital banking enrollment, with 20% of new memberships opened online. The case study also highlights the positive impact of targeted marketing campaigns and ongoing support from Lumin, which has led to improved operational efficiency and member engagement. Future initiatives include expanding digital services to further reduce branch foot traffic and enhance user experience.