Georgia Power Creative Team Workflow Optimization Case Study

This case study details the challenges faced by Georgia Power's in-house creative team, which manages over 3,000 projects annually across five integrated disciplines: digital, print, video, photo, and design. Prior to implementing Lytho, the team relied on fragmented tools and inconsistent communication, leading to confusion and rework due to conflicting feedback from multiple stakeholders. The introduction of a two-phase review process streamlined approvals and enhanced strategic alignment. Internal teams now review versions before involving business partners, which has reduced redundant feedback and clarified expectations. The use of real-time reporting in Lytho has allowed the team to optimize project intake and resource allocation, focusing on work that aligns with organizational goals. As a result, the average version count per proof decreased to 1.2, significantly lower than the industry benchmark, leading to improved efficiency and reduced time spent on revisions.