Summary
This guide provides an overview of shares as a primary asset type within PruFund investment funds. It explains that shares, also known as stocks or equities, represent ownership in companies, with their value fluctuating based on company performance. The document details the investment strategy employed by PruFund, emphasizing diversification across various companies, sectors, and geographic regions to mitigate risk. It outlines the importance of investing in both developed and emerging markets, as well as companies of different sizes to capture growth opportunities. The guide also discusses the combination of active and passive investment strategies, highlighting the roles of fund managers and the potential benefits of each approach. Additionally, it addresses the significance of environmental, social, and governance (ESG) considerations in investment decisions. Overall, the document aims to inform investors about the strategic approach to investing in shares and the rationale behind diversification.
