Azam Media Subscription Management Case Study

This case study details how Azam Media, a leading digital satellite television service in East Africa, utilized Magnaquest’s SURE platform to enhance its subscription management capabilities. The document outlines the challenges faced by Azam Media, including the need for a flexible system to manage multi-country and multi-currency operations, as well as the requirement for role-based access for dealer management. The SURE platform provided a solution that enabled Azam Media to effectively manage its end-to-end subscriber lifecycle and launch Direct-to-Home (DTH) and pay-per-view (PPV) services across seven countries in Sub-Saharan Africa. The case study highlights the platform's configurable product catalog, which allowed for customized offerings tailored to various countries, currencies, and tax structures. Additionally, the integration with multiple payment providers facilitated flexible payment options for subscribers. The case study concludes with the future plans of Azam Media to expand its services further using the SURE platform.