State of Email Deliverability 2025 Report

This report discusses the state of email deliverability in 2025, focusing on the challenges and changes that senders face in reaching inboxes. It outlines the results of a global survey conducted by Sinch Mailgun, which gathered insights from over 1,000 participants across various industries regarding their email practices and the impact of new sender requirements from major mailbox providers like Gmail and Yahoo. The report highlights key findings, including the importance of email authentication, list hygiene, and sender reputation. It details how recent updates to sender requirements have prompted many organizations to adapt their email strategies. The report emphasizes that understanding and implementing best practices in email deliverability is crucial for maintaining effective communication channels. Additionally, it provides recommendations for senders to improve their deliverability rates and future-proof their email programs.